The Applied Social Informatics Research Cluster is an interdisciplinary platform that connects computing with community and society. The cluster investigates how digital technologies can be designed, adopted and governed to create inclusive and high-impact solutions for communities, organizations and businesses. Its work spans human-centered systems, digital transformation, social innovation, digital entrepreneurship and data-informed decision-making. By integrating technical expertise with social, cultural and institutional perspectives, the cluster supports Sarawak’s Digital Economy agenda and Sarawak Post COVID-19 Development Strategy 2030 (PCDS 2030), while strengthening FCSIT UNIMAS as a catalyst for sustainable innovation, talent development and responsible societal progress.

Aim

We aim to advance applied research at the intersection of people, technology, business and society. The cluster develops human-centered and socially responsible digital solutions while examining how individuals, organizations and communities adopt, adapt and shape emerging technologies. Our research supports digital entrepreneurship, organizational transformation, inclusive innovation, responsible leadership and sustainable economic development in Sarawak and beyond.

Objectives

(a) To design, develop and evaluate human-centered digital solutions that address the needs of communities, businesses, government agencies and industries.

(b) To advance digital transformation, business solutions and social innovation through the responsible application of emerging technologies and data.

(c) To foster Sarawak’s Digital Economy agenda and PCDS 2030 through applied research, strategic partnerships, talent development and high-impact innovation.

1. Education

• Easy Mathematics Mobile Game-based learning Applications for Deaf/Hard-of-Hearing (DHH) Children (Ts Dr Suriati Khartini Jali)

• From Phantom Instructor to Real Mentor: Reshaping Activities for Authentic Learner Engagement in MOOC Environment - F08/SoTL11/1350/2016(11) (Ts Syahrul Nizam Junaini)

• Gamification of Augmented Learning (GOAL): A Framework for Developing AR Board Game for STEM Education - F08/SpMYRA/1661/2018 (Ts Syahrul Nizam Junaini)

• Creative and Participatory Transcultural Practices and Problem Solving through Game Design and Computational Thinking (CreativeCulture ) - GL/I03/NUOF/02/2017 (Associate Professor Dr Jacey Lynn Minoi)

• A Community-Centred Educational Model for Developing Social Resilience (ACES): Playfulness Towards An Inclusive, Safe and Resilient Society - RG/I03/UKRI/02/2020 (Associate Professor Dr Jacey Lynn Minoi)

2. Health

• Modelling of Framework Focussing on Older People Interaction and Experience with Digital Games using Andragogical Perspectives (Ts Dr Suriati Khartini Jali)

• A New Mobile Gamification Framework for Educating the Public About COVID-19 using Technology Acceptance Model - F08/PARTNERS/2113/2021 (Ts Syahrul Nizam Junaini)

3. Digital Governance

• Investigation on the implementation of Information Technology Governance in higher education institution (Dr Yanti Rosmunie Bujang)

• Composite Index Assessment Model (CIAM) of the Digital Economy Development in Sarawak - UNI/F08/GRADUATES/85121/2022 (Ts Dr Hamimah Ujir)

4. E-Commerce

• The role of service learning on empowering women in digital economy (Dr Fatihah Ramli)

5. Tourism

• GAMBAR: Gamification-based Augmented Reality Framework for Enhancing Art Gallery and Museum Visitor Experience - F08/PRC/1989/2020 (Ts Syahrul Nizam Junaini)

6. Languages and Culture

• A Design of Transcribing Tool for Kelabit Language - F08(S155)/1164/2014(20) (Miss Emmy Dahliana Hossain)

• Name entity recognition from historical documents for timeline visualisation of cultural heritage (Dr Suhaila Saee)

• Learning History via Automatically Generated Lexical Games (Ts Dr Amelia Jati Robert Jupit)

7. Digital Agriculture

• Geo-AI-grovisor: Harnessing GIS, AI, and Decision Dashboards for Precision Crop Planning in Sarawak (Ts. Syahrul Nizam Junaini)

   
    Head

• Ts Hj Syahrul Nizam Junaini, User Interaction / User experience (UI/UX), Game-based learning, Human-computer interaction, Augmented reality, E-learning experience

   
    Member

• Professor Dr Jane Labadin, Dynamical Systems, Ordinary Differential and Partial Differential
• Professor Dr Narayanan Kulathuramaiyer, Advancement of Knowledge Engineering Sciences, Advancement of ICT Knowledge, Information, Computer and Communication Technology
• Professor Dr Johari Abdullah, Blockhain, Malware and Threats detection, Information Governance
• Associate Professor Dr Jacey-Lynn Minoi, Gameful and playful design thinking methology towards behavioural science
• Associate Professor Ts Dr Hamimah Ujir, Digital competency
• Dr Mohammad Hossin, Decision Support System, Soft Computing, Intelligent Systems, Computer-Based Teaching and Learning
• Dr Yanti Rosmunie Bujang
• Associate Professor Ts Dr Suriati Khartini Jali, Serious Game, Game-based Learning, Human Computer Interaction (UCD, UI/UX), eLearning
• Ts Dr Amelia Jati Robert Jupit, Player experience, UI/UX, Game-based learning, Human-computer interaction
• Dr Suhaila Saee, Computational Linguistic
• Dr Fatihah Ramli, Semantic technology, ontology, NLP, service learning, Information Retrieval
• Mr Jonathan Sidi, UiUX Design, Mobile App in Agriculture
• Ts Dr Mohamad Nazri Khairuddin Yap, Information, Computer and Communication Technology
• Mdm Rosita Mohamed Othman, Information, Computer and Communication Technology
• Mdm Inson Din, Data Storage and Representations, Management Informtaion System
• Mdm Jennifer Fiona Wilfred Busu, Management Informtaion System, E-Dictionary
• Miss Emmy Dahliana Hossain, ICT4D, HCI4D (HCI for Development), HCI/UX evaluation

     Current Research Students

• Yusuf Wibisono, A Framework of IT governance for micro and small-medium size enterprise
• Muhammad Yani, Investigation into closing institutional gaps through learning management system and implications at Airlingga group
• Nurdiah Basihol, Integrating Information Communications Technology in Service-Learning Pedagogy to Empower Women in Digital Economy
• Nursyahirah Termizi, Author Identification of English Tweets for Social Media Forensics
• Ammerul Arief Aqmal bin Othman, Knowledge based Digitization of Sarawak Gazette
• Abdullah bin Mohamad Yusof, A multilingual topic modelling for computerized thematic analysis
• Sumardi, An improved Framework Hospital Integration to Medical Service Interoperability using maching learning
• Goh Chu Hiang, Knowledge Systems Modelling of Emoji
• Ghazalla Tabbasum, Indirect and Intangible Impact of Telecentre
• Ajibola Omoniyi Victor, Composite Index Assessment Model (CIAM) of the Digital Economy Development in Sarawak
• Faris Haziq bin Sarif, Player Choice Experience in Digital Games: A Measurement Model using Factor Analysis Method
• Syed Jamaluddin Ahmad, Reliable and Effective Deep Learning Methods for Detecting Traffic Accidents from Images and Videos.
• Zulfadli Hazim Bin Zul Azlan, Assessing the Acceptance of IoT-Based Smart Farming Systems Among University Students: An Extended TAM Perspective

     Past Research Students

• Nurul Farinah Bt Mohsin, Modelling of Framework Focussing on Older People Interaction and Experience with Digital Games using Andragogical Perspectives
• Loh Chee Wei, Multimodal Integration of Speech and Sketch
• Daniel Tan Yong Wen, Wiki-Saga Historical Document Digitization Framework
• Adam Yanggora, Storytelling Ontology
• Tariq Zaman, Indigenous Knowledge Governance Framework
• Nur Izza Nabila Ahmad, Augmented Reality (AR) Application Framework for Mathematics
• Mohammad Hazim Afiq Kalana, X-Gam: A Gamification-Based Framework for Increasing Mobile App Engagement to prevent the Spread of Covid-19
• Khairul Ariffin Mohamad Saupi, Modelling a Gamification-based Framework for Enhancing Job Recruitment Process
• Badruliman Bin Batni@bateni, Redefining Computational Thinking:Synergizing Unplugged Activities With Block-Based Programming